BetMGM launches mobile sportsbook in Iowa

BetMGM has launched its mobile sports betting product in the state of Iowa

BetMGM, the product of the joint venture between MGM Resorts International and Entain, has launched its mobile sports betting app in the state of Iowa.

BetMGM in Iowa

The sports betting operator launched its sportsbook app in Iowa yesterday in conjunction with Diamond Jo Casino in Dubuque’s downtown district.

Users will be able to place a variety of pre-game and in-play wagers via the BetMGM app and create an account remotely from anywhere within the state. Bettors will also be able to redeem points with MGM Resorts’ M life Rewards program.

BetMGM CEO Adam Greenblatt said: “I can’t think of a better way to kick off the new year than by launching BetMGM in Iowa, a state well known for its passionate sports fans. Our connection with MGM Resorts enables BetMGM users in the Hawkeye State to earn rewards, from hotel suites to dinners at award-winning restaurants, all while engaging in the excitement of our cutting-edge sports betting experience.”

With the launch of its sportsbook app in Iowa, BetMGM’s online betting platform is now available in eight states including Nevada, New Jersey, Colorado, Indiana, Pennsylvania, Tennessee and West Virginia.

BetMGM’s launch in Iowa also comes as the state’s in-person registration requirement expired on 1 January 2021.

BetMGM launches as remote registration arrives

Sports betting went live in Iowa in August 2019 with a law that forced bettors in the state to create and register their online betting accounts in-person at one of the state’s casino sportsbooks. According to the law, this provision was set to expire on 1 January 2021.

Iowa’s in-person registration requirement limited the market as it forced prospective sports bettors to travel to one of the state’s casinos and deterred some operators from entering the market forcing them to wait for the registration requirement to run out.

Now that bettors in the state can sign up remotely, Iowa’s sports betting market may finally reach its full potential. 

Although Iowa may not be the largest state, aside from its neighbour Illinois its other five border states Missouri, Minnesota, Nebraska, South Dakota and Wisconsin do not offer legal sports betting. As a result of this, bettors in those states will now simply need to cross Iowa’s border to place a bet which could provide the market with a massive boost.

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