DraftKings has teamed up with InComm Payments to launch a retail gift card.
The US betting giant DraftKings has become the first sportsbook operator to launch a retail gift card, in partnership with payments and technology firm InComm Payments.
The first-ever retail sportsbook gift card
In its announcement, the sportsbook operator said that the launch of this product will allow it to expand its presence in convenience stores such as 7-Eleven, Speedway, Dollar General, and Sheetz and gift the “DraftKings experience” to other people.
The DraftKings gift cards will be available in $25 and $50 denominations.
The sportsbook operator plans to leverage InComm Payments’ retail network in order to expand its reach in terms of physical distribution and brand presence across the most frequently visited retail stores in the US.
Matt Kalish, Co-Founder and President of DraftKings North America said: “Just in time for the upcoming holiday season, we are proud to work with InComm Payments to get DraftKings gift cards on the shelves at several popular retailers.
“We are thrilled to provide our customers with another way to fund their accounts and engage with our real money products through this first-of-its-kind offering.”
Tim Richardson, Senior Vice President at InComm Payments said: “DraftKings popularity has grown substantially over the last couple of years and their fanbase is large and passionate.
“This agreement not only offers consumers a great gifting opportunity but also represents a significant brand expansion and enhancement opportunity for DraftKings who, for the first time, will benefit from having its brand present in tens of thousands of InComm Payments’ retail partner locations across the US.”
Another move for DraftKings
This marks the latest move for DraftKings this month after the sportsbook operator secured entry into Connecticut’s sports betting market after partnering with the Mashantucket Pequot Tribal Nation, operator of Foxwoods Resort Casino.
Under the agreement, DraftKings will launch online and land-based sports betting in Connecticut therefore expanding its presence in New England and the Connecticut, New Jersey and New York Tri-State area.