US sportsbook and daily fantasy sports operator DraftKings has extended its NFL footprint through a partnership with the Philadelphia Eagles.
Through this new partnership, DraftKings will be the official sports betting and daily fantasy partner of the 2019 Super Bowl winners.
The deal is a multi-year one and will include stadium naming rights, as well as other benefits for both parties.
What’s included in DraftKings’ partnership with the Eagles?
DraftKings will have a lounge at the Lincoln Financial Field, titled the DraftKings Field Club. This will be available to fans on game days, when they’re eventually allowed to attend sporting events again.
The lounge will include an exclusive viewing area, in addition to the offering of food and drinks. DraftKings will also enjoy branding on the Eagles’ social media accounts, in addition to the same nicety in Eagles broadcasts and live streams.
Fans of the Pennsylvania-based side will gain access to weekly prize opportunities, through the weekly Eagles Stat Showdown. It’s also expected that DraftKings will have signage placed around the Eagles’ stadium.
DraftKings will also have sponsorship activations included in the Eagles’ yearly NFL Draft Party.
“Philadelphia is home to some of the most passionate fans”
Ezra Kucharz, Chief Business Officer for DraftKings, shared his thoughts on the partnership. He said: “Philadelphia is home to some of the most passionate football fans, and we could not be more excited to join forces with the Eagles.
“Be it fans at home, on the DraftKings mobile app, or inside Lincoln Financial Field, we look forward to introducing Eagles fans and DraftKings customers alike to an all-encompassing DraftKings experience.”
Philadelphia Eagles Senior Vice President of Revenue and Strategy Catherine Carlson also commented on this new venture. She said: “Our partnership with DraftKings presents many new and exciting opportunities that will help drive the fan experience at Lincoln Financial Field to the next level.
“DraftKings has established itself as an emerging leader in the sports and entertainment space with an already strong presence in Philadelphia. We look forward to a successful future with DraftKings and showcasing the value of our shared vision in fun and engaging ways for our fans.”
DraftKings building a strong presence in US sports
DraftKings has been keeping up with the curve in the US as more states continue to regulate sports betting. In September, the sportsbook partnered with the New York Giants while also agreeing to a partnership with MLB side the Colorado Rockies. In another high-profile sporting acquisition, basketball legend Michael Jordan became a Special Advisor to the Board.
At the end of August, DraftKings also announced the launch of a ‘Reignmakers’ campaign – in which NFL fans can pit their fantasy football wits against celebrities and influencers each week to potentially win $10,000.