DraftKings partners with Wild Rose for Iowa sports betting

Iowans will soon be able to bet on sports with DraftKings.

On Thursday, DraftKings announced it had partnered with Wild Rose Entertainment for sports betting in Iowa.

Both companies received approval from the Iowa Racing and Gaming Commission after submitting applications and documentation to move forward with their partnership.

Tom Timmons, President and Chief Operating Officer of Wild Rose said: “Sports betting is the most energizing change in Iowa gaming since the slot machine.

“We couldn’t be more excited to be the first Iowa casino company to partner with DraftKings, which we view as the most recognizable name in sports gaming.”

What’s covered in the deal

Under the deal, DraftKings will become Wild Rose’s land-based and mobile sports betting partner.

DraftKings will offer land-based sports betting at the three Wild Rose venues in the state and launch the DraftKings Sportsbook app under Wild Rose’s sports betting license.

Matt Kalish, Chief Revenue Officer and co-founder of DraftKings said: “DraftKings is thrilled to work with Wild Rose to bring our online sportsbook product to sports fans in Iowa. We look forward to fueling fans’ passion and competitive spirit while building on the success we’ve seen in the other states we serve.”

Timmons added: “With DraftKings’ track record in mobile betting, we can reach more fans and customers who love sports.”

A date has yet to be set for the launch of the DraftKings Sportsbook app in Iowa.

Sports betting in Iowa

Sports betting in Iowa is legal and live. Iowa’s Governor Kim Reynolds signed the state’s sports betting bill back in May.

Sports betting in the Hawkeye State went live last week with eight land-based sportsbooks and one mobile app. Iowa as also the first state to launch land-based and mobile sports wagering simultaneously. With just 94 days between the signing of the bill and the launch of sports betting, Iowa’s timeline to launch sports betting was one of the quickest in the US.

Iowa’s betting regulations require bettors to create their accounts in person, this is only temporary. From 1 January 2021, bettors will be able to register remotely from anywhere within the state, eliminating the inconvenience of having to travel to a casino.

Under the state’s sports betting laws, residents and visitors must be at least 21 years of age and physically located within state lines before they can place a bet. Operators in the state are required to use geolocation technology to verify a customer’s location.

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