On Wednesday MGM announced that it has become an official gaming partner for the New York Jets.
This is the latest partnership to materialize between a gambling company and an NFL team this month.
According to the press release, this is a multi-year partnership and will allow MGM to promote its casino resorts, online gambling platforms, and mobile apps to Jets fans through official channels.
MGM will also be granted permission to Jets marketing materials which includes stadium signage, social media and digital sponsorship and advertising on Jets radio and TV shows.
Looking at the partnership in further detail, MGM will be launching a mobile free to play, play-along predictive game called “I Called it!” where Jets fans will be able to make predictions on home and away Jets games.
Furthermore, MGM Resorts will sponsor and be given access to the Jets 360 Production Studio located at the Atlantic Health Jets Training Center.
Jets season ticket holders will also be granted exclusive offers at MGM facilities like discounted hotel rooms at the Borgata in Atlantic City.
Neil Glat, Jets President said: “We are proud to partner with an iconic brand like MGM Resorts and its renowned properties to bring a world-class gaming and entertainment experience to our fans,” said. This unique partnership also enables us to further engage our fans in the mobile and digital world.”
Jim Murren, MGM Resorts Chairman and CEO said: “We look forward to working with the Jets to innovate gaming, increase our customer base through cross-marketing opportunities and provide NFL fans with a one-of-a-kind entertainment experience.”