New Jersey’s sports betting market hit a new all-time high for betting revenue in January.
According to the latest figures from the New Jersey Division of Gaming Enforcement, sportsbooks in the Garden State generated a total of $86.2m in revenue in January, setting a new record for the New Jersey betting market.
January’s revenue figure is a significant increase on the previous revenue record of $66.4m generated in December 2020.
While revenue was up, sports betting handle dipped 4% to $958.7m in January. This marked a slight drop on the $996.3m wagered on sports in December.
Bettors wagered $886.7m via online and mobile sportsbooks and $72.1m at land-based casino sportsbooks.
Operator figures
Looking closer at the figures, Meadowlands, which is partnered with FanDuel and PointsBet, continued to dominate the market after generating a combined $46.8m in revenue in January.
Resorts Digital, which hosts the DraftKings and Fox Bet sportsbooks, took second place in January after generating $15.7m.
The Borgata, which hosts the BetMGM sportsbook, generated $8.5m in revenue leaving the operator in third place.
The Ocean Casino licensee took fourth place in January after generating $4.6m in revenue from sports betting.
Meanwhile, Monmouth Park, which is partnered with William Hill, theScore Bet and PlaySugarHouse for sports betting generated $3.7m in revenue.
What did people bet on?
According to the state report, basketball made up 33% of all bets in January making it the most popular sport to bet on.
Football trailed behind and accounted for 21% of total bets while parlays made up 22% of handle in January.
