NJ sports betting handle hits $748.6m in September

New Jersey’s sports betting handle hit a new monthly record in September.

The latest figures from the New Jersey Division of Gaming Enforcement (NJDGE) show that bettors in the Garden State wagered $748.6m on sporting events in September setting a new monthly record for the state and the entire US betting market.

September’s handle represented a 68% year-on-year increase on the $184m wagered last September and a 12.2% month-on-month increase on August’s handle.

Sports betting revenue also saw a significant increase with legal sportsbooks generating $45.1m in revenue in September. New Jersey’s September betting revenue was up 19% year-on-year and 14.2% on last month’s revenue.

Online platforms continued to dominate the market with bettors wagering $678.7m via online and mobile sportsbooks. Land-based sportsbooks processed just $69.8m in September.

Breaking down the figures

Looking closer at the figures, Meadowlands and its online partners FanDuel and PointsBet continued to lead the market after generating a combined $28.2m in sports betting revenue, up 66.9% year-on-year.

Resorts Digital, which is partnered with DraftKings and Fox Bet came in second place again after generating $4.8m in revenue. However, this figure was down from the $10.7m generated last month.

The Borgata and BetMGM saw sports betting revenue grow 173% to $4.1m representing a significant increase for the operator. Monmouth Park, which is partnered with William Hill, managed to generate $3.5m in betting revenue.

Other sports continue to dominate the market

New Jersey doesn’t report handle per sport each month, instead, the figures include year-to-date completed events handle in every monthly report. The individual betting handle for a sport can be calculated by subtracting August’s total for completed events from July’s total.

Sports in the “other” category, which includes all sports that aren’t baseball, basketball, football or parlays. The “other” sports category contributed $208.3m to the state’s total betting handle. 

Bettors in the Garden State wagered $98.8m on basketball events, a sport not typically on the September line up of sports.

Football accounted for $159m or 21.6%  of the state’s handle and was the highest single-bet sport with bettors. Bettors in the Garden State wagered $115.3m on baseball events.

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