PointsBet inks deal with Double Eagle for sports betting in Colorado

PointsBet and Colorado’s Double Eagle Hotel and Casino are gearing up for sports betting in the Centennial State.

The Australia based sportsbook has announced a multi-year sports betting partnership with the Double Eagle Hotel and Casino in Cripple Creek Colorado.

What’s covered in the deal?

The multi-year partnership covers land-based and mobile sports betting operations, pending legislative approval.

Under the deal, PointsBet and Double Eagle will work together to create a “multi-faceted sports entertainment venue.” The venue will include a sports bar, a multi-screen video and odds display wall, viewing parties for major sporting events and extra casino gaming options.

Johnny Aitken, PointsBet USA’s Chief Executive Officer said: “PointsBet is proud to partner with Double Eagle Hotel and Casino in the midst of Colorado’s efforts to legalize sports betting.

“Colorado is a strong and intelligent market hungry for a premium sportsbook and betting experience, and we’re looking forward to introducing new clients to a truly innovative, customer-first experience from start-to-finish.”

Michael Smith, President and CEO of Double Eagle, said: “We’ve kept a pulse on the excitement of sports betting in Colorado and are confident that PointsBet is the ideal partner to enhance our customer’s and guests’ sports betting experience. We’re looking forward to driving additional tourism to the beautiful city of Cripple Creek by attracting a wider audience of sports betting enthusiasts.”

Another deal for PointsBet

It’s clear that PointsBet is working to establish a foothold in states that are on the cusp of legalizing sports betting.

In January, PointsBet officially launched its online sportsbook in New Jersey through a licensing agreement with Meadowlands Racetrack.

In April, the operator announced a partnership with Iowa’s Catfish Bend Casino for land-based and online sports wagering.

More recently, the sportsbook inked a 20-year partnership with Hawthorne Race Course in Illinois, securing PointsBet’s entry into the Illinois sports betting market.

Sports betting in Colorado

Although Colorado approved sports betting legislation back in June, the approved legislation does not legalize sports betting. Instead, the bill HB19-1327 will trigger a state-wide vote, where residents will have to vote to legalize sports wagering.

Because Colorado is a Taxpayer Bill of Rights state, any legislation that would introduce a new tax rate requires voter approval via a referendum. The vote will be held in November. If voters approve the measure, Colorado could become the next state to legalize sports betting in 2019.

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