theScore launches sportsbook in Colorado

Colorado bettors now have access to another sports betting option.

The Canadian sports media and sports betting company, theScore, has launched its mobile sportsbook in the state of Colorado.

With the launch of theScore’s sportsbook in Colorado, the operator now has a presence in two states after launching sports betting operations in New Jersey last year.

Launching theScore in Colorado

In early August, the Colorado Division of Gaming gave the sportsbook operator approval to roll-out its sportsbook platform in the state. The operator’s Score Digital Sports Ventures has now launched its mobile betting app in the state.

Bettors in Colorado can download theScore’s betting app on Android and iOS devices.

The operator’s launch in Colorado was facilitated by a market access deal with Jacobs Entertainment that was struck back in January. Under the agreement with Jacobs, theScore will pay a percentage of revenue generated through its app to the land-based operator along with an annual up-front fee.

John Levy, Founder and CEO of theScore said: “The passionate sports fans of Colorado are going to love theScore Bet and we’re thrilled to begin our multi-state rollout here, right in time for football season.

“The way we’ve uniquely fused media with gaming delivers a totally unrivaled product for fans, unlike anything else in market today. theScore is already the sports app of choice for a huge number of fans in Colorado, and we’re confident theScore Bet is going to quickly become their favorite sportsbook too.”

What else has theScore been up to?

Although theScore has a presence in just two states where sports betting is legal, the operator is working to expand its footprint in the US gambling space.

Late last month, the Canadian sports betting and media giant, announced a market access agreement with Twin River Worldwide Holdings for online casino gambling in the state of New Jersey.

Under the agreement, theScore will add online casino games to its sports betting app theScore Bet in the second half of 2021. The operator’s sports betting app went live in New Jersey in August 2019 via a licensing agreement with Monmouth Park Racetrack’s operator Darby Development.

However, the launch of theScore’s online casino platform is subject to regulatory approval from the New Jersey Division of Gaming Enforcement, and Twin River completing its $25m acquisition of Bally’s Atlantic City.

The launch of theScore’s platform will now be followed up with expansion into Indiana’s sports betting market via the operator’s multi-state access deal with Penn National Gaming. While the operator’s entry into Indiana is subject to regulatory approval, it is expected to happen before the end of summer.

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