Virginia Lottery awards 27 vendor licenses for sports wagering

The Virginia Lottery has awarded 27 vendor licences to companies planning to offers sports betting-related services in the state.

The Virginia Lottery has awarded 27 vendor licences to companies planning to offer sports wagering-related services in the state once the Virginia betting market goes live later this year.

The state regulator began accepting sports wagering applications in October 2020.

Who got a licence

The state lottery awarded licenses to a variety of companies which include affiliate marketers, data suppliers and payment providers.

Companies among the successful applicants for vendor license included Better Collective, Facebook, MediaTroopers, PayPal, Paysafecard, Simple Bet, Skrill, Sportradar and The Action Network.

CBS Interactive, Continent 8, Cyxtera Communications, Lineups.com, Media Players US, Occupy Fantasy, Onfido, Aristotle International, CAMS and Catena Operations also received approval.

KAX Media America, which is the US subsidiary of Gambling.com Group, also secured approval to operate in Virginia.

Outkick Media, PayNearMe, Paysafe merchant Services, Sightline Payments, SportsContentCo, SWIMA and Topgolf Media also secured licenses to serve the state once its betting market goes live. 

Sports betting in Virginia

The state of Virginia legalised sports betting in April 2020 after the state legislature passed a sports betting bill that would allow sportsbook apps to launch by the end of 2020.

State representatives and Governor Ralph Northam signed off on legal sports betting in Virginia after a two-year process of study and drafting legislation.

Under the legislation, the state will have at least four sportsbook apps but no more than a dozen. As the bill also legalised five new casino locations, those casinos may take up to five of the 12 sports betting licences.

The law also allows for sports betting to take place at a major-league stadium that has yet to be built in the state.

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