William Hill goes live in Colorado with Caesars

William Hill has launched sports betting operations in the state of Colorado.

On Friday, the sports betting giant William Hill launched sports betting operations at Caesars Entertainment’s Isle Casino Hotel and Lady Luck Casino in Black Hawk, Colorado with six betting kiosks.

William Hill partnered with Eldorado Resorts for sports wagering in Colorado and Iowa in 2018. Isle Casino and Lady Luck Casino were initially operated by Eldorado prior to the merger between Eldorado and Caesars and the company’s decision to operate under the Caesars brand name.

William Hill in Colorado

For the time being, William Hill will serve the state via six sports betting kiosks at the two Colorado casinos. Bettors will be able to create a William Hill sports betting account, make cash deposits, and place sports wagers using the kiosks.

William Hill said it will provide futures and odds tailored “specifically for the Colorado market” as part of its offering in the state.

The operator intends to launch its mobile sports betting option in Colorado before the start of the NFL season in September. William Hill secured an online sports betting license in Colorado in April.

David Grolman, president of retail operations at William Hill US said: “We are thrilled to have the opportunity to expand our business in the state of Colorado with these new kiosks. Our relationship with Caesars Entertainment allows us to engage with Colorado sports fans in a new and exciting way. With the recent return of professional baseball, we think the timing could not be better.”

Isle Casino Hotel and Lady Luck Casino Black Hawk senior vice president and general manager, Ken Ostempowski said: “We are thrilled to bring another amenity our valued guests can enjoy in our newly renovated Casino. Our strategic partnership with William Hill will create an elevated gaming experience that features industry-leading wagering technology and allows us to further our position as Colorado’s premiere location to gamble.”

Sports betting in Colorado

The Centennial State narrowly legalized sports betting in November 2019 after voters approved the sports betting measure through a referendum.

Like New Jersey, Pennsylvania and Indiana, Colorado law allows sports bettors to register online accounts remotely from anywhere within state lines. When it comes to in-person wagering, only three towns in the state have been granted approval to offer in-person betting.

A total of 25 online sports betting licenses have been issued, 19 of which are for land-based sports betting operations.

Colorado’s casinos also began the process of reopening on 17 June after shutting down in mid-March. Upon the reopening of casinos in the state, the state’s first land-based sportsbooks opened at two casinos in Black Hawk.

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