William Hill launches mobile betting app in Tennessee

Bettors in the state of Tennessee can now place legal sports wagers with William Hill.

The sports betting giant William Hill has launched its online and mobile sports betting product in the state of Tennessee.

William Hill in Tennessee

William Hill launched its sportsbook product in Tennessee yesterday and will allow bettors in the state to place bets on a variety of bets on a range of sporting events.

Tennessee bettors will be able to use the app and website from anywhere within Tennessee’s state lines.

According to the sportsbook operator’s announcement, new customers will have the opportunity to take advantage of a risk-free bet up to $2021.

Kenneth Fuchs, President of Digital for William Hill US said: “As we head into one of the most exciting times of the year for sports fans, the William Hill app will make March moments even more interesting for Tennessee bettors. 

“We will have thousands of markets available, including for your local favorites, live in-game betting, and daily promotions and bonuses for players.”  

Tennessee is now the 12 US state in which William Hill has launched its online and mobile betting product.

With the exception of Tennessee, William Hill is currently live in Colorado, Illinois, Indiana, Iowa, Michigan, Nevada, New Jersey, Virginia, West Virginia and the nation’s capital, Washington DC.

William Hill also powers trading services for the Rhode Island Lottery’s mobile sportsbook.

Sports betting in Tennessee

In late May 2019, Tennessee became the fourth state to legalise sports betting. Governor Bill Lee allowed the state’s sports betting bill to pass into law without his signature, despite being opposed to the expansion of gambling.

The state’s entire sports betting market is online as the state has no land-based casino venues.

Tennessee’s sports betting market launched on 1 November 2020 with DraftKings, FanDuel, BetMGM and Tennessee Action24/7 going live. In just three months since launch, Tennessee has seen its monthly sports betting handle surpass $200m. 

According to the latest figures from the Tennessee Education Lottery (TEL), Tennessee bettors wagered $211.3m on sporting events in January.

January’s handle marked a significant increase on the $180.9m wagered on sporting events in December 2020.

Bettors in the state managed to win back $190.4m from the state’s sportsbooks in January. This left operators in the state with $21.8m in sports betting revenue.

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