Entain launches new US-focused responsible gambling application

Entain has launched an application focused on responsible gambling in the US.

The Entain Foundation, a non-profit responsible gambling organisation funded by Entain, has announced the launch of a new responsible gambling application in the US.

This marks the latest responsible gambling effort from an organisation in the US gambling space.

“Gamble Responsibly America”

Entain’s new app, “Gamble Responsibly America” was produced in partnership with Epic Risk Management and RG24/7. According to the announcement, the app is the “first of its kind in the US.”

The app is free to download on the App Store and Google Play Store and features a variety of educational resources and tools to support users who may struggle with gambling-related problems.

Users do not need to register an account to use the app and it is unbranded, making it an entirely educational resource. According to the announcement, there will be no commercial benefit to Entain or BetMGM, the US business it jointly owns with MGM Resorts.

The app features information on how to set deposit limits and time-outs when gambling online in the US. 

In addition to responsible gambling information, the app also features a self-assessment to help users determine if they should change their gambling habits, a gambling diary for users to note their recent activity, and information about how to identify harmful behaviours.

Users will also have access to a 24/7 live chat service where they can speak with specialists as well as a list of places they can find additional information and help with problem gambling.

Martin Lycka, Entain Senior Vice President for American Regulatory Affairs and Responsible Gambling and Trustee of the Entain Foundation US said: “We are incredibly proud to be launching the Gamble Responsibly America application as our commitment to responsible betting and gaming is unmatched within the industry. 

“Through this first-of-its-kind app, we are determined to continue helping individuals by providing the resources and programs necessary to ensure everyone is betting and gaming responsibly.”

Entain’s other responsible gambling efforts

Prior to launching the app, Entain announced several partners and programs which included a player education initiative around sports betting with professional sports leagues and colleges across the US with EPIC Risk Management.

Entain also launched the cross-border responsible gambling tool PlayPause and announced a five-year research initiative with the Division on Addiction at Cambridge Health Alliance, a Harvard Medical School teaching hospital to better understand problematic and addictive behaviors.

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