PointsBet is doubling down on its responsible gambling efforts with its latest hire.
The Australian sportsbook operator PointsBet has announced the appointment of Teresa Fiore as its Responsible Service of Gambling (RSG) and Corporate Social Responsibility Manager.
This comes as operators are doubling down on their responsible gambling efforts in the US.
Last week, DraftKings signed up to the American Gaming Association’s (AGA) responsible gambling campaign.
Fiore joins PointsBet
Fiore has joined the US betting operator after having spent almost five years working in the responsible gambling space.
Prior to joining PointsBet, Fiore worked with the Massachusetts Gaming Commission, where she oversaw the state’s GameSense responsible gaming program that serves more than 300,000 customers across Michigan’s land-based sector.
Before her stop at the Michigan regulator, Fiore worked at the research and consulting business Envirosell. The research business specialises in studying the retail and service industries. While here, Fiore held a number of roles focused around quantitative and qualitative consumer insight projects, strategic oversight, and data analysis.
Speaking on the appointment, Fiore said: “I am delighted to have joined PointsBet and welcome the opportunity to continuously find ways to innovate within the responsible gambling space.
“With the rapid emergence of legalized sports betting, attention to safe and sustainable business practices is critical. Driving this work is a holistic view of the player, which will be used to ensure that messaging and safeguards are seamlessly integrated throughout the entire player journey.”
Johnny Aitken, CEO of PointsBet USA said: “PointsBet has been viewed as an industry leader for responsible gambling efforts and awareness since launching in the US – we have the utmost respect and seriousness for the space, and are fortunate in being able to utilize our mature market Australian expertise to help push the US industry standard for the better.
“We are excited to now take a further step in responsible gambling, adding a great talent in Teresa to the PointsBet team. Her understanding of the current landscape, knowledge of best practices, and US industry experience will be of great benefit to the company as we continue to realize the growing sports betting opportunity.”
Another hire for PointsBet
Earlier this month, PointsBet announced it had hired former Monkey Knife Fight (MKF) president Nic Sulsky to lead its expansion into Canada.
Sulsky is a Toronto native took on the role of chief commercial officer for PointsBet’s Canadian operations last week.
This marked the operator’s first-ever senior hire in Canada and marks the first step towards building a leadership team to oversee Canadian operations.
Prior to joining MKF, Sulsky co-founded an in-game fantasy platform called InGamer, which launched in 2010 in partnership with CBC’s Hockey Night.