The XFL and Genius Sports have come together for a new betting integrity program.
On Monday, the startup football league, the XFL announced it has signed an integrity monitoring deal with the data and technology provider, Genius Sports.
What’s covered in the deal?
The deal, which is described as a “comprehensive integrity program” will span multiple years and Genius Sports will work to safeguard the integrity of the league. Genius will monitor all pre-game and live sports betting markets and provide the XFL with insight into betting on its games as well as alerts and analysis of significant odds movements.
XFL players, coaches, officials and executives will also be provided with an e-learning portal that outlines regulations and obligations that relate to sports betting. Genius will also help the league to understand projected levels of betting on games and help establish a process for reporting potential problems.
Jeffrey Pollack, president and chief operating officer of the XFL, said: “Sports betting is growing rapidly in the US and we are gearing up to be a good citizen and thoughtful participant in the marketplace. Our alliance with Genius Sports is an important first step and foundational element.”
Genius Sports managing director Steven Burton added: “The XFL has shown an exemplary commitment to protecting the integrity of its games. We are proud to partner with such a dynamic league and look forward to helping the XFL benefit from increased fan avidity by engaging with the nascent US sports betting industry.”
What is the XFL?
The XFL is a new start-up football league which was founded by Vince McMahon, CEO of World Wrestling Entertainment (WWE) and kicks off on February 8. XFL games will be broadcast on ABC, Fox, Fox Sports 1 and ESPN.
It is not yet clear which sportsbook operators will be taking action on the league’s games or how many betting opportunities there will be in an XFL season.