Genius Sports Group continues to expand its presence in the US betting space with its latest partnership.
Genius Sports Group has inked an exclusive data partnership with Superstar Racing Experience (SRX), a new motorsports racing series founded by NASCAR Hall of Famers, Ray Evernham and Tony Stewart.
Under the partnership, Genius will use SRX’s official data feed to power a range of in-play sports betting markets as the series plans to launch its first official betting platform.
The new racing series is expected to launch its inaugural season in June 2021 with six races scheduled for broadcast on CBS Television Network.
Sean Conroy, Commercial Partnerships Director at Genius, said: “One of Genius’ global aims is to power the sports, betting and media ecosystem with the highest quality official data and video content. A key part of this is enabling new and emerging sports like SRX to harness the increased engagement and revenue opportunities that official betting products provide and we’re excited to connect their races with motorsport fans around the world.
Sandy Montag, CEO of The Montag Group and Partner and Co-Founder of Superstar Racing Experience, said: “We see the way the industry is trending with respect to new forms of technology and sports-gaming.
“We are enthused to partner with an industry leader in Genius to deliver a first-class and innovative betting experience with SRX. We look forward to driving fan engagement in new and creative ways, and know our partnership with Genius will set the foundation for that.”
Genius Sports in the US
This deal marks Genius’ latest effort to expand its presence in the growing US sports betting market.
The supplier already has partnerships in place with a variety of US sports leagues including the National Basketball Association and NASCAR.
Last month, Genius also received sports betting supply licences from the Michigan Control Board and the Virginia Lottery, clearing the company to power sportsbook and marketing operations for licensed operators in Michigan and Virginia.
In January, Genius also announced plans to form Galileo NewCo, a new holding company, for its proposed business combination with dMY Technology Group II which will see the supplier go public on the New York Stock Exchange (NYSE).
Under the deal that was announced in October, Genius is set to merge with dMY Technology Group II, a special purpose acquisition company (SPAC), in order to go public on the NYSE.