IGT inks deal with Ed & Shirley’s for Colorado sports betting

IGT has secured a deal that will allow it to expand its presence in Colorado’s sports betting market.

International Game Technology (IGT) has secured a deal with Ed & Shirley’s Inc., the operator of the Wild Card Saloon and Sasquatch Casino in Black Hawk, for sports betting in Colorado.

IGT is already live in the state of Colorado after launching on 1 May, in partnership with Flutter Entertainment’s FanDuel sports betting brand.

This news comes after Century Casinos announced a deal with the online gambling giant Bet365 for online sports wagering in the state of Colorado.

What’s covered under the deal?

The agreement will see each of the venue’s roll out IGT’s PlaySports kiosks and launch its sports betting platform and mobile solutions to offer both land-based and online sport betting options.

Ed Smith, Ed & Shirley’s Inc. President said: “Offering omni-channel sports betting via the IGT PlaySports solution will introduce an exciting new dimension of gaming to Wild Card Saloon and Sasquatch Casino that sports fans throughout Colorado are ready to embrace.”

Enrico Drago, IGT PlayDigital Senior Vice President, said: “Colorado is shaping up to be one of the most compelling sports betting markets in the U.S., and a region where IGT is clearly demonstrating the power, versatility and scalability of our PlaySports solution.

“Wild Card Saloon and Sasquatch Casino will leverage the same, proven PlaySports platform and retail technology that is powering many of the most successful sportsbooks in the US, positioning them to provide outstanding user experiences that drive growth.”

Sports betting in Colorado

Colorado’s sports betting market went live on 1 May, despite the sports shutdown caused by the coronavirus pandemic. Several sportsbook operators, including DraftKings, FanDuel, betMGM and BetRivers launched sports wagering operations at the start of May.

On Tuesday (19 May), the Fox Bet online sports betting platform went live in the state, making it the sixth online sportsbook to serve bettors in Colorado.

The Centennial State narrowly legalized sports betting in November 2019 after voters approved the sports betting measure through a referendum.

Like New Jersey, Pennsylvania and Indiana, Colorado will allow sports bettors to register online accounts remotely from anywhere within state lines. When it comes to in-person wagering, only three towns in the state have been granted approval to offer in-person betting.

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