Kambi partners with Seneca Gaming for NY sports betting

Three more casinos in New York are set to open land-based sportsbooks.

On Tuesday, the Seneca Gaming Corporation, Bragg Gaming Group and Kambi Group announced a deal that will see three new land-based sportsbooks launch in New York.

The deal is still pending regulatory approval from the New York State Gaming Commission.

This news comes after Seneca partnered with the Buffalo Bills to become the team’s official casino.

Where will the new sportsbooks be located?

According to a press release, the three sportsbooks will be located Seneca Niagara Resort & Casino in Niagara Falls, Seneca Buffalo Creek Casino in Buffalo, and Seneca Allegany Resort & Casino in Salamanca.

All three of the venues will also feature Kambi’s sports wagering kiosks.

Seneca has yet to confirm a timeline for launch but according to the press statement, the sportsbooks will launch “imminently.”

A closer look at the deal

Aside from bringing sportsbooks to the three Seneca casinos, Kambi will supply the sportsbooks with its sports betting technology and trading management systems.

The deal will also see Bragg Gaming Group provide casino and player account management through its subsidiary ORYX.

Kambi and Bragg will also be able to provide Seneca with online and mobile sports betting and casino systems, in the event, that lawmakers legalize online casino gaming and sports betting.

Kristian Nylén, Kambi CEO, said: “I’m delighted to agree this sports betting agreement with Seneca Gaming Corporation, along with Bragg Gaming, a platform and gaming provider that will enable a fully-managed sportsbook and gaming service.”

Holly Gagnon, President and CEO at Seneca Gaming Corporation, said: “We are so excited to bring sports betting to our guests. Seneca Resorts & Casinos remains steadfast in providing the latest and greatest offerings to our customers in entertainment, resort experience, and of course gaming. This collaboration brings a whole new level of excitement.”

Dominic Mansour, Bragg Gaming Group chief executive, said: “The agreement with Seneca and Kambi is a game-changer for Bragg. The US casino and sports betting market is rapidly expanding, and Bragg’s expertise in casino and player account management positions us well to take advantage of this growth. Entering the market with two such strong partners as Kambi and Seneca is an ideal scenario.”

Sports betting in New York

Six years ago, the Empire State legalized land-based sports wagering through the 2013 New York Economic Gaming Act. The passage of this law allowed four upstate casinos in New York to offer sports betting if the federal law prohibiting the activity was amended or overturned.

New York officially launched legal and regulated sports betting in July, with the opening of the sportsbook at the Rivers Casino & Resort in Schenectady. A FanDuel branded sportsbook at Tioga Downs and the DraftKings Sportsbook at Del Lago opened shortly after sports betting in New York went live.

In late August, Resorts World Catskills opened its land-based sports betting lounge, Sportsbook 360. The Resorts World Catskills sportsbook is powered by International Game Technology (IGT) and Betgenius.

In early August, two tribal casinos in New York also launched sports betting. The Oneida Indian Nation, in partnership with Caesars Entertainment, launched sports wagering at Turning Stone Casino in Verona and at Point Place Casino in Bridgeport.

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