Online sports betting operator PointsBet has become an official partner of the Women’s NBA (WNBA), in a historic deal for the company.
The partnership with the WNBA is the first that PointBet has signed with a professional women’s league, and follows on from its growing footprint in men’s US sports.
Several operators have already agreed deals with the WNBA, while other major technology companies have followed suit too.
An innovative partnership
Commenting on the new business deal with the WNBA, PointsBet USA CEO Johnny Aitken said:
“We are thrilled to align with the WNBA and bring the world-class PointsBet experience to one of the most digitally-engaged fan bases on earth. The WNBA has done a phenomenal job with growing fan engagement, and PointsBet is excited to be a piece of that puzzle moving forward.
“In owning and operating our technology from end to end, PointsBet can innovate our product and personalize our offerings according to fan interest and needs – WNBA supporters will appreciate this competitive advantage, as well as our app’s market-leading speed and ease of use.”
Growing its sponsorship portfolio
PointsBet had already partnered with the men’s edition of the NBA. It has also signed legend Shaquille O’Neil as a brand ambassador, along with forming business relationships in hockey and elsewhere. For the WNBA, its betting portfolio is also growing. FanDuel was already an official partner, as was BetMGM.
Outside of sports wagering, the WNBA is also growing in prominence. Google has a partnership with the league, as does the financial consulting firm Deloitte. Other notable business partners include sportswear giant Nike and American telecommunications company AT&T.
“We’re excited to partner with PointsBet”
WNBA Commissioner Cathy Engelbert also spoke about the partnership with PointsBet. She said:
“Innovating at the WNBA and enhancing the fan experience starts with recognizing how our fans want to interact with the players, teams, and the league, and PointsBet will enhance a second screen experience that digitally engaged fans are looking for.
“We’re excited to partner with PointsBet to continue expanding in the sports betting space and look forward to the innovative ideas they will bring to our game.”