Unibet to launch online sportsbook in PA next month

Pennsylvania is getting its fourth online sportsbook next month.

Last week, Kindred announced that the Unibet online sportsbook and casino brand will be coming to Pennsylvania in November.

This news comes just weeks after Unibet announced it would be launching a land-based sportsbook in partnership Mohegan Sun last month.

Once Unibet’s online sportsbook goes live in Pennsylvania, it will be the fourth online sports betting site available to bettors in the Keystone State.

Branching out

Pennsylvania will be the second US state to feature the Unibet brand.

Unibet initially entered the US sports betting market through a partnership with Hard Rock Atlantic City. The online sportsbook brand officially launched its online betting platform in New Jersey last month.

On top of being partnered with Mohegan Sun in Pennsylvania and Hard Rock in New Jersey, Unibet has managed to strike some sports partnerships too.

Unibet is currently engaged in an agreement with the NHL’s New Jersey Devils. Under the agreement, Unibet has managed to gain in-arena and digital marketing opportunities with the team.  The sports betting brand is also partnered with Major League Soccer’s Philadelphia Union.

As sports betting goes live in more states, it’s only a matter of time until we begin to see Unibet’s sportsbook in other parts of the country.

Sports betting in Pennsylvania

With the launch of Unibet’s sportsbook at Mohegan Sun last month, there are currently 10 land-based sportsbooks operating in the Keystone State.

Mobile and online sports betting officially went live in the Keystone State in May, when SugarHouse Casino launched its online platform, PlaySugarHouse.

In the months since SugarHouse launched its online platform, Parx, Rivers and FanDuel launched online and mobile sports betting operations. Once Unibet goes live, it will be the fourth online betting site in Pennsylvania.

In September, sportsbooks in the Keystone State took more than $194.5m in sports bets and generated $19m in revenue.

In Pennsylvania, online wagering accounted for $158.2m of the $194.5m that was wagered in September. Online was also the primary source of income for sportsbooks and accounted for $13.7m of the state’s sports betting revenue in September.

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