Caesars Entertainment and William Hill have entered a sports betting partnership with the Indianapolis Colts.
Caesars Entertainment and its exclusive sports betting partner William Hill US have announced a sports betting partnership with the NFL’s Indianapolis Colts.
This marks the pairing’s first sponsorship deal with an NFL franchise.
What’s covered in the deal?
Under the agreement, Caesars and William Hill will launch a free-to-play game titled Pick 6 Predictor, which will involve players predicting the outcome of six different events for each Colts game.
Customers will be able to win a variety of prizes including a stay at a Caesars property in Las Vegas, Nevada.
In the announcement, Caesars said that this partnership highlights a new integrated way for William Hill, the Colts and itself to engage with sports fans in Indiana during the 2020 football season.
On top of this the Caesars-branded sports betting app “Caesars Sports Book by William Hill”, which is pending regulatory approval in Indiana, will integrate into the franchise’s media and marketing efforts, bringing exclusive offers and promotions directly to fans through the sports betting app.
Roger VanDerSnick, Colts Chief Sales and Marketing Officer, said: “In the digital age, and particularly this virtual world in which we find ourselves now, finding new ways to engage with our fans, partners and community is one of our top priorities.
“This partnership with Caesars Entertainment and William Hill will help us better connect with Colts fans everywhere as we navigate this very unique season in 2020 and offer a greater fan experience well into the future.”
Chris Holdren, Co-President of Sports and Online Gaming for Caesars Entertainment, said: “Our company has deep roots in Indiana. This expanded partnership with William Hill and our long relationship with the Indianapolis Colts deepens our strong ties within the community. Combined, both will provide an exciting entertainment experience – on gamedays and beyond.”
Sharon Otterman, Chief Marketing Officer of William Hill, added: “William Hill Sports Book entered the Indiana market last year and has seen tremendous success. This latest partnership between William Hill, Caesars Entertainment and the Indianapolis Colts brings together three industry-leaders that are reshaping the way fans engage with sports during unprecedented times.”
Caesars and William Hill
This partnership is the latest move by Caesars and William Hill in the US sports betting market after the US casino giant announced plans to purchase the sportsbook operator for $3.72bn (£2.9bn).
The terms of the deal will see Caesars pay 272 pence for each William Hill share once its due diligence in relation to the offer has been finalised. The deal is expected to be completed in the second half of 2021.
The acquisition is still subject to approval from Willaim Hill’s shareholders, however, the bookmaker’s board has said it considers the term of the deal to be “fair and reasonable” and will recommend that the offer be accepted.