Betfred partners with Scientific Games for PA sports betting

Betfred appears to be preparing to launch sports betting operations in Pennsylvania.

Betfred has selected Scientific Games to provide full land-based and online sports betting solutions to help support the operator’s partnership with Wind Creek Casino in Bethlehem, Pennsylvania.

Last week, Betfred revealed it has partnered with Wind Creek Casino to offer land-based betting at the casino as well as launch an online Betfred-branded sportsbook in the Keystone State.

What’s covered in the deal?

Under the deal, Scientific Games will provide Betfred with the technology necessary to launch sports betting options in Pennsylvania.  Betfred will benefit from the use of Scientific Games’ full OpenSports product suite, which includes online sports betting technology

Betfred will also provide Scientific Games’ over the counter betting solutions and land-based kiosks as well as using Don Best Sports data feeds which is part of the OpenTrade arm of the OpenSports product suite.

Mark Stebbings, Group COO at Betfred, said, “Scientific Games was the clear choice to provide our sports betting platform in Pennsylvania. OpenSports™ provides best-in-class, reliable technology and services that will help us reach more players and grow our sportsbook presence at speed.”

Keith O’Loughlin, SVP Sportsbook, Digital for Scientific Games, said, “Betfred is one of the UK’s top-performing bookmakers, and their move into the US will spark growth. Once again, a sophisticated and experienced sports betting operator has chosen OpenSports to responsibly grow its US presence with our maximum reliability, scalability, and performance.”

Betfred in the US?

In July 2019, Betfred marked its entrance into the US through a partnership with the Elite Casino Resort-owned Grand Falls Casino in Iowa.

Last week, Betfred announced a partnership with the Saratoga Casino Black Hawk to offer sports betting in the state of Colorado. The state of Colorado is one of the latest states to legalize and approve sports wagering. The Centennial State narrowly legalized sports betting in November 2019 after voters approved the sports betting measure through a referendum.

Sports betting in Pennsylvania

Since its launch, Pennsylvania’s betting market has seen tremendous growth and shows no signs of slowing down. In just over half a year of online wagering, Pennsylvania sportsbooks appear to be mirroring the success seen by the New Jersey sports betting market.

There are currently 10 land-based and seven online sportsbooks operating in the Keystone State.

Mobile and online sports betting officially went live in Pennsylvania in May 2019, when SugarHouse Casino launched its online betting platform, PlaySugarHouse. Currently, Pennsylvania bettors have access to a handful of online betting options, which include Unibet, DraftKings, FanDuel, SugarHouse, Rivers, Parx and Fox Bet.

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