Penn National signs multi-state deal with White Hat Gaming

Penn National Gaming has selected White Hat Gaming to be its player account management provider.

On Monday, Penn National Gaming announced a partnership with Malta-based supplier White Hat Gaming to provide a player account management platform as it prepares to launch sports betting operations in several states.

Penn National is looking to leverage its land-based presence to become one of the nation’s leading sports betting operators. The operator currently has more than 41 gambling facilities located across 19 different states.

What’s covered in the deal?

Under the deal, White Hat Gaming will act as Penn National’s players account management provider. According to the press statement, the player account management solution will be integrated with the White Hate platform and is expected to launch in the third quarter of 2020.

Phil Gelvan, White Hat Gaming’s Chief Executive Officer, said: “It is an honour to be working with an organisation of the size and reputation of Penn National Gaming. In Penn National, we have found an ideal partner, who share our passion for the consumer gaming experience and are committed to the highest standard of regulation. We look forward to partnering with them to build one of the leading businesses in American sports betting and online casino.”

Jeff Kaplan, VP of Strategy and Finance for Penn Interactive Ventures: “We’re proud to be partnering with a leading platform provider like White Hat Gaming. The team at White Hat shares our vision for providing a best in class, intuitive product experience for our customers.”

Penn National in the US betting market

Penn National Gaming has been hard at work to establish itself as one of the nation’s leading sports betting operators.

In July, Penn National inked market access deals with DraftKings, PointsBet, The Stars Group and theScore. At the same time, Penn announced that it had selected Kambi as its sportsbook technology partner.

Penn National has also launched land-based sports betting operations at the Ameristar Casino in Iowa and the Ameristar Casino East Chicago in Indiana

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