The Australian sports betting operator has inked another deal with a sports body.
The sports betting operator PointsBet has entered a multi-year content and marketing deal to become an official operator of the PGA Tour.
With this deal, PointsBet will become the third sports betting operator to partner with the PGA Tour following BetMGM and DraftKings.
Under the deal, the sports betting operator will become an official of the PGA Tour and will have the rights to use official PGA Tour marks in the US.
The length of the deal was not disclosed.
PointsBet will also be allowed to advertise its brand within PGA Tour media and partner platforms. In addition to this, the Australian sports betting operator will gain content and video rights to create pre-game and post-game sports betting programming. The deal will also allow PointsBet to distribute game highlights to customers who have placed a bet.
The PGA Tour and PointsBet will also work together to create and deliver odds-based content to fans via the Tour’s digital platforms.
PointsBet US chief executive Johnny Aitken said: “PointsBet owns and operates its technology from end to end, meaning we possess full control over the product we offer. This allows us to introduce bet types that cannot be found elsewhere, offer a deeper slate of options both pre-tournament and in-play, and enhance the viewing experience via a faster and more seamless app.”
PGA Tour senior vice president, media and gaming, Norb Gambuzza, said: “PointsBet has made a substantial commitment to golf through a deep and robust product offering and an emphasis on live, in-play betting, both of which will translate into greater audience development and fan engagement for the Tour.
“PointsBet’s golf products are experiencing incredible growth, which lays the foundation for a very successful relationship.”
Another deal for PointsBet
The deal with the PGA Tour marks PointsBet’s latest effort to expand its presence across the US sports betting market.
This comes after PointsBet selected Evolution Gaming to provide live dealer casino games in the state of New Jersey.
Earlier this month, the operator entered into a partnership with Kroenke Sports & Entertainment (KSE), the owner of several major sports teams in the state of Colorado.
KSE owns the NHL’s Colorado Avalanche, the NBA’s Denver Nuggets, the NLL’s Colorado Mammoth and MLS’s Colorado Rapids.
Under this deal, PointsBet will now serve as the official exclusive gaming partner of KSE’s Colorado teams as well as the Pepsi Center, the teams’ home arena.