William Hill finalises acquisition of CG Technology

The sports betting giant William Hill has finalised its acquisition of CG Technology.

William Hill US has finalised its acquisition of the sportsbook solutions provider CG Technology after the deal received approval from Nevada regulators.

The sportsbook operator announced its acquisition of CG Technology in November last year which covers CG Technology’s sportsbook platform and risk management services for the Atlantis on Paradise Island in the Bahamas.

William Hill’s acquisition of CG Technology

Now that the acquisition has received approval, William Hill can take over sports betting operations at four venues on the Las Vegas Strip.

William Hill’s sportsbooks are now open at The Venetian, The Palazzo, The Cosmopolitan and Silverton. These venues also feature self-service betting kiosks, and an expanded menu for in-play betting both in-person and via the mobile app.

Joe Asher, CEO of William Hill US, said: “William Hill has long been the leading sportsbook operator in Nevada. This acquisition further expands our footprint, giving us a bigger presence on the Las Vegas Strip at several world-renowned resorts. It’s a very exciting time for our company as we continue to grow and introduce our offerings to new customers.”

William Hill expands its US sports betting operations

With the completion of the acquisition of CG Technology, William Hill has grown its presence in the state of Nevada. The operator currently powers 124 race and sportsbook locations in the Silver State as well as its mobile betting app.

In July, Nevada regulators gave William Hill the green light to take over Caesars’ sportsbooks in Nevada, following its merger with Eldorado Resorts.

At the time of writing, William Hill has a presence in New Jersey, Iowa, Colorado, Washington DC, Illinois, Indiana, Mississippi, Nevada, New Mexico, Rhode Island and West Virginia.

In early August, William Hill launched sports betting operations at the Capital One Arena in Washington DC via a partnership with Monumental Sports & Entertainment. This made William Hill the first sports betting operator to launch a sportsbook inside of a professional sports venue in the US.

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