Bet365 soft launches in New Jersey

Bet365 is finally live in the Garden State.

On Thursday, the European sports betting heavyweight, Bet365 soft-launched in the state of New Jersey.

As part of its soft launch, the Bet365 site is only available during certain times. Once live testing is complete and New Jersey Division of Gaming Enforcement (NJDGE) is satisfied, Bet365 will be able to serve the state 24 hours seven days a week.

According to the Bet365 site, an app is available for Android devices. At the time of writing, there is no Bet365 app on the Apple App Store.

Bet365 in the US

The launch of Bet365 in the US has been a long time in the making.

Back in 2018, the UK-based company signed a letter of intent to partner with Hard Rock for an online skin. In March, the operator secured an office space in New Jersey, signalling the Bet365’s entry into the US market.

Bet365 won’t just be limited to New Jersey. Last year, the sports betting giant announced a sports betting partnership with Empire Resorts. Under the deal, both companies work together to construct a physical and online sportsbook at Empires Resorts World Catskills in New York.

Sports betting in New Jersey

The launch of Bet365 brings the total number of New Jersey betting sites to 16 with more still to come. Last week, sports media company theScore launched sports betting operations in the Garden State.

There are currently 10 land-based sportsbooks and 14 mobile operators serving the state of New Jersey.

Last month sportsbooks in the state took $251.3m in bets generating $17.9m in revenue. According to the state’s figures, $213m was wagered via online sportsbooks. This is equal to 85% of all sports wagers.

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