The NFL’s Philadelphia Eagles have partnered with another gambling company.
On Monday, Harrah’s Philadelphia in Pennsylvania announced it has entered into a marketing deal with the NFL’s Philadelphia Eagles.
Harrah’s Philadelphia is owned by Caesars Entertainment, the official casino sponsor of the NFL.
This news comes a month after the Eagles announced a multi-year partnership with Unibet. Specific terms of Monday’s deal, such as length and associated costs, were not disclosed.
What’s covered in the deal?
Under this partnership, Harrah’s will be able to promote it’s brand via in-stadium signage located inside the Lincoln Financial Field stadium. On top of this, Harrah’s Philadelphia will serve as the presenting sponsor of the team’s “Drive Summary” videoboard feature as well as the Eagles’ “Scratch and Win” game on its mobile app.
Harrah’s will also work with the Eagles on email and direct mail marketing projects. The deal will also see Eagles legends appear at the Harrah’s venue.
Chris Albrecht, SVP & General Manager of Harrah’s Philadelphia, said: “Harrah’s Philadelphia prides itself on partnering with organizations that share our same core values and the Philadelphia Eagles are the gold standard in terms of customer service, community engagement, and on-the-field product.”
Catherine Carlson, Philadelphia Eagles Senior Vice President, said: “World-class entertainment and a strong commitment to the customer experience are synonymous when you think of Harrah’s Philadelphia. This new partnership will enable us to work creatively with Harrah’s through innovative ways to further engage with Eagles fans. We look forward to offering special Eagles experiences and co-branded touchpoints with Harrah’s Philadelphia year-round.”
Sports betting in Pennsylvania
There are currently 10 land-based and seven online sportsbooks operating in the Keystone State.
Mobile and online sports betting officially went live in Pennsylvania in May, when SugarHouse Casino launched its online platform, PlaySugarHouse.
In October, sportsbooks in the Keystone State took more than $241.2m in sports bets and generated $19.1m in revenue.