The National Football League has announced partnerships with three of the largest names in the US gambling space.
The National Football League (NFL) has announced partnerships with Caesars, DraftKings, and FanDuel, three of the biggest names in the US betting space.
In its announcement, the NFL described the sportsbook operators as “tri-exclusive” partners.
The NFL’s “tri-exclusive” official betting partners
Each of the sportsbook operators has agreed on different terms with the NFL. However, all of the leagues will have the right to integrate relevant sports betting content directly into NFL media properties which includes NFL.com and the NFL App.
Both FanDuel and DraftKings will also aim to “enhance their fan experiences with NFL highlights, footage and Next Gen Stats content.”
DraftKings, which is already the league’s daily fantasy sports partner, will benefit from “integrations across NFL Media properties including a continued prominent presence within the NFL RedZone channel.”
FanDuel will receive “a series of content integrations including both in-game and post-game highlights directly available within its sportsbook and fantasy sports platforms.” The operator will also gain access to league footage and integrations into seven NFL network pregame broadcasts.
Caesars will work with the NFL to integrate league content into its platform. The agreement will allow the operator to “create tentpole activations at key NFL events including, the 2022 Pro Bowl and 2022 NFL Draft in Las Vegas. The extended agreement also encompasses Caesars online iGaming applications.”
NFL changes stance on sports betting deals
Up until now, the NFL had been resistant to embrace the changes that have come with legalisation of sports betting in the US.
The NFL is now the last of the four major US sports leagues to ink a sports betting partnership.
Speaking on the new partnerships, Renie Anderson, Chief Revenue Officer and Executive Vice President of NFL Partnerships said: “As the sports betting landscape has continued to evolve in the United States, we have been thoughtful with our strategy and are excited to announce three partners who share the NFL’s vision and goals.
“Working closely with Caesars, DraftKings and FanDuel, we will provide fans new and different ways of interacting and engaging with the sport they love.”
What the sportsbooks said
Tom Reeg, CEO of Caesars Entertainment, said: “As the first-ever gaming partner of the National Football League, everyone at Caesars Entertainment is thrilled to expand and strengthen our relationship.
“Together, we will create new ways for football fans to share in the action of their favorite sport. Football season will be more exciting than ever now that fans can enjoy an enhanced experience at our casinos, in our sportsbooks, and online—all while earning Caesars Rewards credits and tier status that they can use to unlock incredible experiences.”
Jason Robins, CEO, chairman and co-founder of DraftKings, said: “The way fans consume sports years from now will look drastically different, and it will be due in part to forward-thinking collaborations like our expanded relationship with the NFL today as an Official Sports Betting and Exclusive Daily Fantasy Sports Partner.
“We share the same vision as the NFL on fan engagement and believe this agreement will lead to new innovations that will ultimately enhance both the product on the field and on the screen.”
Matt King, Chief Executive Officer at FanDuel, said: “On Super Bowl Sunday we got a glimpse at how powerful the combination of the NFL’s excitement and our platform can be in delivering an enhanced fan experience. We are delighted to make that combination official by pairing America’s market share leading sportsbook with America’s favorite sports league.
“This partnership provides our shared customers with a new level of innovation and unmatched premium content directly within our platform ultimately enhancing every gameday.”