Penn National inks NFL data deal with Sportradar

Penn National Gaming has secured access to official NFL data with its latest deal.

Penn National Gaming (PNG) has entered a partnership with the data provider Sportradar, to use official National Football League (NFL) data on its sports betting platforms.

What’s covered in the deal?

Under the partnership, Penn will able to use Sportradar’s official NFL data feed to offer a range of in-play betting markets on NFL games at both land-based sportsbooks and its Kambi-powered Barstool Sportsbook app.

Jon Kaplowitz, Senior Vice President of Penn National’s interactive gaming division said: “We are thrilled to be partnering with Sportradar for NFL data in advance of the upcoming football season.

“Delivering official NFL data to our growing, loyal audience, including over 66 million Barstool fans and our 20 million casino customers, will provide tremendous wagering opportunities where we operate sports books across the country.”

Neale Deeley, Vice President of US Sales and Gaming, Sportradar, said: “Penn National is at the forefront of sports betting in the US, and we are delighted to extend our partnership to include official NFL data. We look forward to working together and providing a unique betting experience for their loyal customers during the upcoming NFL season and beyond.”

Penn National’s Barstool Sportsbook app

Penn National’s Barstool Sportsbook app is set to go live in the third quarter of 2020 and is the product of a 40-year sports betting and online casino deal that was struck with Barstool Sports in January 2020.

The deal also saw Penn National acquire a 36% stake in Barstool Sports which gave the operator exclusive use of the Barstool brand for land-based and online sports betting, as well as online casino products.

Towards the end of February, Penn National announced it had completed the acquisition of its stake in Barstool Sports.

PNG funded the purchase with approximately $135m in cash and $28m in shares of non-voting convertible preferred stock. After three years, Penn will increase its ownership to approximately 50% with an incremental investment of about $62m. The transaction has valued Barstool Sports at $450m.

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