theScore has become an authorised gaming partner of Major League Baseball.
The Canadian sports media company, theScore, has been named as an authorised gaming partner of Major League Baseball (MLB).
What the deal covers
The deal will run for several years and as an authorised gaming partner, MLB will provide the operator with immediate access to official MLB data, league marks and logos for the mobile betting app, theScore Bet.
In addition to this, theScore and MLB will work together on best-in-class practices to protect the integrity of MLB games
theScore’s founder and chief executive John Levy said: “We’re thrilled to work with MLB, helping bring our fans an even deeper experience as we begin our multi-state expansion of theScore Bet.
“We know our fans are eager to watch and bet on America’s pastime, and we’ll be ready to bring them a best-in-class integrated media and betting offering when play resumes and for seasons to come.”
Kenny Gersh, MLB Executive Vice President, Gaming & New Business Ventures said: “Working with theScore is another important step in offering baseball fans a variety of unique gaming options to continually engage with our sport. theScore is an innovative company that shares our vision for developing fandom with new, creative gaming opportunities on a variety of platforms.”
MLB and gambling
Of all the major US sports leagues, MLB has been one of the most receptive to sports betting.
The league has signed partnerships with several sports betting operators including FanDuel, Fox Bet, MGM Resorts and DraftKings.
MLB has also lent its support to legal efforts to authorise single event betting in Canada, theScore is also supporting legal efforts.
What has theScore been up to
Since entering the US sports betting market in 2019, theScore has established a strong presence in several states.
The operator currently offers online and mobile sports betting in the state of New Jersey. theScore is also preparing to enter Colorado and Indiana in the coming months.
In August 2019, theScore secured a market access agreement with Penn National Gaming. Under the deal, theScore will have access to Indiana, Iowa, Kansas, Louisiana, Maine, Massachusetts, Michigan, Mississippi, Missouri, Ohio and Texas.