DraftKings is set to add live streams of sporting events to its mobile sports betting app with its latest deal.
The fantasy sports provider turned sports betting operator DraftKings is to add live streams of sporting events to its mobile sportsbook app after expanding its partnership with Sportradar.
What’s covered in the deal?
Pursuant to state regulations, DraftKings customers that are logged into their accounts and have funds in their wallet will be able to stream certain sporting events live directly within the mobile app.
The ability for customers to live stream events will depend on their location. According to the announcement, DraftKings said that geo-located players can stream sports across all US jurisdictions except Iowa.
The events that will initially be available for live stream include the German Bundesliga soccer league and Korean baseball. DraftKings plans to explore a potential expansion of the sports available to live stream.
DraftKings’ chief business officer Ezra Kucharz said: “With a focus on innovation, we are excited to further enhance our product offerings to include a convenient, state-of-the-art experience through live entertainment.
“At this difficult time for sports fans across the nation, we have extended our partnership with Sportradar to bring customers the best in-app experience from the safety and comfort of their homes, and closer to the games and players they love.”
Sportradar’s vice president of US sales and gaming, Neale Deeley, added: “We are delighted to expand our partnership with DraftKings to include live streaming in their mobile app. We share DraftKings’ vision to deliver the best possible betting entertainment experience to US bettors, and we look forward to continuing to innovate together.”
Sportsbooks and sports streaming
DraftKings partnership with Sportradar for live streaming sporting events marks the latest instance of an online sportsbook offering the service.
Last April, DraftKings’ main competitor FanDuel, which is owned by Flutter, expanded its deal with Sportradar to launch live sports streaming for US customers.
The deal between FanDuel and Sportradar marked the first-ever instance of an online sportsbook offering sports live streams.