The XFL has found partners in two of the biggest names in US sports betting.
Fox Bet and FanDuel, two of the biggest names in the US sports betting market, have partnered with the XFL which began its inaugural season over the weekend.
This news comes just after the start-up league announced a partnership with the daily fantasy provider turned sportsbook operator DraftKings.
What’s covered in the Fox Bet deal?
Under the deal with the XFL, Fox Bet, the joint venture between Fox Sports and The Stars Group, will become an authorized gaming operator of the start-up league.
The deal will also allow Fox Bet to promote XFL betting markets to customers and allows for the creation of a special Fox Sports Super 6 game for each week of the XFL’s regular season and one for the post-season semi-finals and the championship game.
By partnering with the XFL, Fox Bet will also have access to the league’s official data feed, league marks, team logos, player and coach likeness and certain league content on its sports betting app.
Robin Chhabra, CEO of Fox Bet said: “We are thrilled to be an authorized gaming operator of the XFL and part of all the excitement surrounding the league’s kickoff this February. Just as they are reimagining the game of football in America, we at Fox Bet are reimagining the sports experience for fans across the country.”
Jeffrey Pollack, President and COO of the XFL, said: “Fox Bet is a leader in mobile sports wagering, and we’re proud to partner with such an important player in the sports betting community. We want what our fans want and legal sports betting is an important part of the fan experience that will allow them to connect more strongly with the XFL.”
What about FanDuel?
The XFL also struck a deal with FanDuel making the operator an “Official Fantasy Sports Partner” of the league.
Under the deal, FanDuel will have access to official XFL data, league and team marks and logos to create official daily fantasy contests during the XFL’s 2020 regular season and post-season games. The operator and league will also work together on producing custom content and special promotions for FanDuel’s fantasy sports customers.
Kip Levin, President of FanDuel Group said: “The XFL and FanDuel share the goal of creating compelling digital fan experiences and finding new ways to engage fans both at home and attending live sporting events. By teaming up directly with the XFL in the league’s inaugural season, we can work together to give our fantasy customers more ways to play, and XFL fans a new way to engage with the games.”
Jeffrey Pollack, President and COO of the XFL said: “Fantasy sports is an essential part of the football fan experience and we’re thrilled to be partnering with FanDuel, a leader in this space, to provide XFL fans additional ways to connect to our games.
“We’re looking forward to showcasing our new league and exciting brand of football to FanDuel’s customers.”
