The NBA has announced its first ever sports betting data partnership in the US.
The NBA will partner with Genius Sports and Sportradar, granting the two sports data providers “non-exclusive rights” to distribute real-time NBA betting data to licensed operators across the US.
The deal will begin during the current NBA season and also cover data for WNBA games.
The data providers will also be able to distribute data for pre-season, regular season and playoff matches.
According to a press release, NBA Commissioner, Adam Silver said: “Sportradar and Genius Sports are proven leaders in data distribution and will deliver unparalleled, real-time official NBA betting data.
“As the sports betting landscape continues to evolve at a rapid pace, these new partnerships will provide robust and reliable data to ensure the best possible gaming experience for our fans in the US.”
Carsten Koerl CEO of Sportradar said: “We are excited to continue working with the NBA on this multi-faceted partnership that now also covers the US.”
Mark Locke, CEO of Genius Sports said: “We are world renowned for driving innovation in basketball sports betting and look forward to inspiring a more engaging betting experience for NBA fans.”
This marks the latest sports betting deal to be forged by the NBA, earlier this month the NBA partnered with a French lottery operator, expanding their sports betting potential even further.